b'MISSIONTo create a safe environment where individuals can learn and collaborate to improve sexual wellness.VISIONTo be a global resource for sexual wellness products that encourages innovation, community, and education.THE PURE ROMANCE LIFESTYLEDiscover Your PleasureWe are about unconditional love, experiencing pleasure, and healthy self-confidence. Represent and sell Pure Romance with the highest degree of integrity, ethics, and accuracy.Empower and support with compassion and camaraderie, from morning to night. Guide people to live alive and learn self-love. Explore desiresold and new. Envision a future with improved relationships,career, and community.Embrace the sensation of ones true self. Encourage exploration to live a fulfilling life.3'